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Why Alexa is Broken (and basically useless)

January 8th, 2008 Roven Posted in mathematical models, quantcast, website stats 2 Comments »

alexabroken.gifI can’t tell you the number of conversations I’ve had with fellow web publishers who cite their Alexa ranking with pride. I usually make a bet with them that I can start a site with any random name, and break into the top 10,000 ranks within 1 week. Not that this is a practice I engage in — I’m merely saying this to illustrate my point: that Alexa is severely broken, and will never be an accurate source of web traffic information.

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How long does it take to build web traffic?

January 5th, 2008 Roven Posted in mathematical models, quantcast, repeat visits, tips, website stats, website traffic 1 Comment »

market_rise.jpgHow fast does web traffic grow? (And how to grow your monthly visitors quickly!)
Most bloggers, developers and webmasters will look at the stats of competing sites and say “I can do that too”. And yes, you probably can. And while much has already been written about “how” you can create compelling web content, and “how” you can grow your traffic — in this post we’ll talk a little bit about “how long” it takes to grow your web traffic, and how to accelerate your traffic growth.

For starters, there’s no simple answer to this question because there’s no simple answer to “What is content”? There are hundreds of different types of content from blogs, to online applications to social networking sites, etc. But there are some truths that are widely understood:

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