One of the many pitfalls that webmasters can fall into is the lure of so-called “free content”. There are dozens of sites which list thousands of articles that can be cut and pasted freely onto your own website to ‘fill it up’. While this might sound like a good idea, it’s not.
First of all, the so-called “free content” is usually nothing more than someone else’s commercial marketing message that they’re hoping you’ll put in your site because it ultimately helps their brand, sells their products or drives traffic to their sites. But that’s a small problem, compared to the really serious problem with free content…
