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A look at some AdSense alternatives. (Could you be making more money?)

January 14th, 2008 Roven Posted in Advertising Networks, tips 3 Comments »

options.jpgAdSense often represents a small part (or no part) of the total revenues earned by a website. In a previous article we published an exhaustive list of the dozens of alternatives to Google’s ubiquitous AdSense advertising network. In this article we’ll get up-close and personal with a couple of these alternative networks. We’ll tell you what the differences are, and we’ll discuss why you may (or may not) see an increase in revenues with some alternative advertising strategies.

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Linkbaiting 101: How to get sites to link to you.

January 14th, 2008 Roven Posted in tips, website traffic 3 Comments »

hook.jpgWelcome young grasshopper, to the dojo of webmaster psychology. Here we will hone your skills until you are a blackbelt at acquiring links all over the web.

Everyone knows that the more connected you are, the higher your page will rank (and the more traffic you will get.) The more traffic you get, the more money you earn. So let’s start at the beginning: how does one “get connected”? How does one convince others to link to them for free?

Wouldn’t it be wonderful if your fellow webmasters (or “competitors”, as the case may be) voluntarily linked to your site?

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How to get on Digg’s Front Page - Secrets of the Power Diggers

January 10th, 2008 Roven Posted in digg, tips, website traffic 2 Comments »

backhoe.jpgLove it or hate it, Digg.com is a massive force in driving web-traffic. The well-known “Digg Effect” has put websites permanently on the map by bringing thousands of new viewers to web-pages overnight. (The ‘effect’ has also crashed many a server with its often-overwhelming tsunami of visitors). Long gone are the days when a simple “Digg This” could land a story on the front page. Today’s masters of Digg employ social-networking strategies to leverage submissions and gain access to the ultimate prize: that short-lived spot on Digg’s front page.

Here are some proven strategies:

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Free content for your website? Don’t go there.

January 8th, 2008 Roven Posted in Google, repeat visits, tips 2 Comments »

savings.gifOne of the many pitfalls that webmasters can fall into is the lure of so-called “free content”. There are dozens of sites which list thousands of articles that can be cut and pasted freely onto your own website to ‘fill it up’. While this might sound like a good idea, it’s not.

First of all, the so-called “free content” is usually nothing more than someone else’s commercial marketing message that they’re hoping you’ll put in your site because it ultimately helps their brand, sells their products or drives traffic to their sites. But that’s a small problem, compared to the really serious problem with free content…

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How long does it take to build web traffic?

January 5th, 2008 Roven Posted in mathematical models, quantcast, repeat visits, tips, website stats, website traffic 1 Comment »

market_rise.jpgHow fast does web traffic grow? (And how to grow your monthly visitors quickly!)
Most bloggers, developers and webmasters will look at the stats of competing sites and say “I can do that too”. And yes, you probably can. And while much has already been written about “how” you can create compelling web content, and “how” you can grow your traffic — in this post we’ll talk a little bit about “how long” it takes to grow your web traffic, and how to accelerate your traffic growth.

For starters, there’s no simple answer to this question because there’s no simple answer to “What is content”? There are hundreds of different types of content from blogs, to online applications to social networking sites, etc. But there are some truths that are widely understood:

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‘Optimal Title’ - Another essential WordPress plugin

January 2nd, 2008 Roven Posted in WordPress, tips, website traffic 3 Comments »

wordpress-icon-128.pngI’m a big fan of things you can do to your site in under three minutes that will have a dramatic effect on your search engine optimization (and ultimately how many visitors you get to your site).

This is a great little plugin called Optimal Title. (You can get it here).

The plugin changes the way your titles read at the top-left of your browser window. As you probably know, Google and other major search engines focus only on the first several words of your page title. So if your site-name is the first thing in your page title on every single page, you’re wasting precious space where you could be identifying the subject of your post.

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