Recently, there has been a proliferation of automated “website value” estimators. These sites claim to be able to compute the cash value of your website given only its URL. I like this idea of course (who doesn’t like to punch in their URL and see the results?). The problem of course, is that it doesn’t work very well. I started with the popular “Website Value Calculator” (located here) and tried entering a few different sites.
I can’t tell you the number of conversations I’ve had with fellow web publishers who cite their Alexa ranking with pride. I usually make a bet with them that I can start a site with any random name, and break into the top 10,000 ranks within 1 week. Not that this is a practice I engage in — I’m merely saying this to illustrate my point: that Alexa is severely broken, and will never be an accurate source of web traffic information.
