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My friend Michael makes an average of $370 per day on his blog. That’s an annualized income of $133,200 from blogging. I’ll leave out his last name so that I don’t violate his Adsense ‘Terms of Service’. ( For those who don’t know, it is against Google policy to directly discuss one’s Adsense earnings for a particular site ). The other day I sat down for lunch with Michael and asked him for his story: In a little more than 18 months, he went from earning less than $1/day to quitting his day job, and building a successful site.

His advice was priceless…

First, a little background

Before I get into specifics, let me say that Michael is no kind of technical guru, nor is he a Nobel prize winning author (although he writes very well). He’s a blogger, in every sense of the word: self-taught, smart and hard working. This is a story about hard work, consistent effort, a little luck, and a lot of smarts. His blog started as a basic Wordpress blog and a free template.

After about one year, he hired a designer/coder to make some custom modifications. (He’s still ‘unsure’ exactly how much of a difference his custom modifications have made in his traffic and revenue growth, but both have risen dramatically over the same time period).

(This was quite a long interview, so some of Michael’s answers have been paraphrased in order to make this a quicker read).