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Ad units are like water: they’ll eventually flow into every nook and cranny of your screen real estate. We’ve all witnessed the generations of efforts — some successful, some not — to find new and more prominent places to stick just one more ad. We’ve seen pop-ups, and pop-unders. We’ve seen banners, towers, skyscrapers, super-skyscrapers, thumbnails and every possible size you can imagine. We’ve even seen the cursor itself used as ad-space (remember

… “CometCursor”? I can’t say I was sad to see them go. Who wants an ad on their cursor?).

Now it’s 2008 and we’ve seen it all. Or have we?

Enter MaxBlogPress.

MaxBlogPress brings us the latest in “where to stick an ad” — and it’s a handy WordPress plugin. I have to say, I don’t mind this ad-format at all. I’m usually the first to accuse the advertisers of ‘going to far’ or ‘undermining themselves’ by being offensively conspicuous. The new ad format is called the “stripe ad”, and it lives at the very top of the browser window under the “tab bar”, or “toolbar” depending on your browser window.

The ads are all a single line of text, and ‘lay over’ the top 30 pixels or so of your normal page content. On the far right side of the ’stripe ad’ is a close button which allows the ad to be closed (as in: ‘it disappears completely’).

The WordPress plugin is very full featured and robust. It allows users to create unlimited numbers of stripe-ads (1 per page, of course). The background color, font color, font-size and justification are all definable.) Admins can also set various ‘advanced’ flags like how often they want the ads to appear — in terms of calendar days, or user visits.

The plugin is very easy to use, and the best part is that you won’t have to make significant changes to your page layout in order to incorporate the new ad format into your page.

An all around excellent add on for publishers looking for another piece of ad inventory.

More information is available at: http://www.maxblogpress.com/plugins/msa/

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